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VERYGOOD
"I WONDER IF THERE IS A BETTER WAY"
I wondered what would happen if all businesses existed for the 'verygood' of their partners and customers ...'verygood' isn't a word - but I wonder if it could be? This is our adventure of, daring to imagine another way, a kinder way, to do business.
or to start at the beginning click here and scroll up
Our story
19 JANUARY
PHUDJ and I are off to get the long awaited [deep breath ...] Billingtons Organic Natural Unrefined Golden Caster Sugar.
HERE WE GO
2023 has dawned upon us far sooner than anyone thought possible and a window has opened through which we and PHUDJ shall climb. Not an actual window - it is far too cold here to open actual windows! But a metaphorical window has flung itself wide with invitation. And whilst a door would have been more useful - we have a window.
I had a chat with PHUDJ she fancied a bit of refresh in her branding - so we've done that and next month our online shop will be fully stocked and ready to go. This months tasks include ...
Videos - PHUDJ is a bit of a diva!
Delivery - the mailing of such precious cargo demands a better box and a better courier.
Invitation - a party perhaps or just a big old social media, "hey there!"
CHRISTMAS CAME ... SO PHUDJ JUMPED UP WAVED HER LITTLE HAND AND SAID "MERRY"
A classic was remade ... The cranberries decided to find out what it might feel like to be paired with dark chocolate instead of white - they weren't sure at first but decided they liked it - brave little berries!
Bah Humbug made it's first appearance! surprising itself by being a wonderfully joyful little fudge.
And of course the good old favourites were there.
SUMMER SABBATICAL
No fudge was made! None - I took a break.
Will I ever make fudge again.
Will this be the be the year of fudge that i thought it could be?
FEBRUARY THROUGH TO MARCH 2022
So there were some epic adventures in Eastery Fudgeness. This was a season of more chocolate and sugar than should really be allowed. But surprisingly the most fabulous easter fudge was Simnel Fudge.
You might not know what a Simnel Cake is? It is basically a fruit cake with marzipan baked in to the centre and 11 balls of marzipan toasted on the top! It is brilliant. Our Simnel fudge basically did away with the cake and replaced it with the best fudge we know how to make! And we added the twelfth ball back on. Each ball represents one of the disciples ... And judas doesn't get a ball; because int he easter story he betrays Jesus and then Judas goes off and kills himself. So traditionally 11 balls. BUT. Wait a mo /// I think he still deserves a place ... we all deserve a place. No matter what we have done there's forgiveness and there's hope! And so simnel fudge = 12 balls.
Other adventures - a whole creme egg, a mashed up creme egg, mini creme eggs, mini eggs, and fudge in an easter egg.
Looking forward to next spring - when this might all be available to purchase by people just like you! People who like adventures and fudge.
JANUARY 2022
Well January, you happened.
DECEMBER 2021
Everyone is getting fudge for Christmas ... sorry if you don't like fudge :)
*UPDATE* Turns out everyone does like fudge. So that's good. Except my vegan family - who would like it ... but will need to wait for me to perfect my vegan recipe to find out!
NOVEMBER 2021
So as to give focus, 2022 will be the year 'it' happens or doesn't.
Can I build a fudge company from scratch?
A company that is 'verygood'?
A company where the workers and the shoppers share an equal joy.
Here's the challenge. Let's see ...
OCTOBER 2021
I need to learn how to make fudge.
Follow me on instagram @jasonhuffadine to see how that has been going!
My children and friends have been positive - they were even 'kind' about the vegan fudge! That may yet become a thing? My wife (Scottish) continually reminds me ... "It's not tablet!" Having spent half term in Scotland ... tablet may also have to become a phudj thing. Oh yes - it's phudj - 'verygood' fudge
SEPTEMBER 2021
Memories of fudge - happy memories
I'm going to open a fudge shop - that's a surprise ... to me!
AUGUST 2021
There is a distinct joy that I feel whenever I step into a fudge shop.
It happened again today. But this time that sugary-holiday-joy-of-discovery collided with 'verygood'.
Verygood
The beginning
Scroll up to read our story so far from the beginning
Scroll down to read our VERYGOOD manifesto
Our VERYGOOD manifesto 2023
VERYGOOD is an attitude.
A different way of business.
We will leave only goodness in the footsteps of our adventure
We will exist to sustainably care for people and creation
We will make decisions based on kindness
We will encourage other adventurers to think differently about business
This may change.
We may trip up; we have permission to fail or triumph or just about make it.
But right now, this is our intention.
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